Our current installation of Opencart (1.5.6.4) has been up and running for a couple of years now.
Our previous website was a custom coded database driven site that the original creator nolonger wanted to support, so we moved over to OpenCart.
We've always struggled with Search Engine Placements, whatever we've tried it has just performed poorly compared to our old site.
Part of the transfer was moving onto different hosting, and having been through every thing I can within Opencart and search engine optimisation, I'm just wondering if I have a fundamental flaw in either the Opencart site itself or the hosting.
One issue that has arisen through analysis with http://seositecheckup.com/ is a query over the SSL certificate. The report I get is;
IP Canonicalization Test
Your site's IP xx.xx.2.3 does not redirect to your site's domain name. This could cause duplicate content problems if a search engine indexes your site under both its IP and domain name.
On entering the IP address, I get directed to another completely different website.
I've queried this with the hosting company, who also administer my domains, and their response was;
"We use SNI support for SSLs which is a new technology in the sense that it was only introduced to customers in the last 2 years. SNI support was the viable solution to avoiding having to use Dedicated IPv4 for SSLs which originally was how SSLs were set up on Dedicated IPs"
Is this actually a problem that may be holding back search engine placements or just "smoke" I can ignore?
Is there any other fundamental flaw I could have overlooked or should be checking? I just feel that this isn't down to content or SEO anymore.
