One thing, I find funny is that he uses an open source product (OpenCart) to sell what he claims to be the bee all and end all of e-commerce solutions (VIP Cart). It seems a little silly to me that he isn't using the cart software he's trying to sell himself... if VIP cart was so good, why not use it instead of OpenCart
You logo is a bit too small and there are alot of people who use the default OpenCart template. The Default template is by all means an attractive and well designed template but when your site looks just like 20-30 others out there with just a logo change, it gives customers no confidence in your products (especially when they themselves are products aimed at building fantastic websites

)
Just my two cents anyways,
-Dave