Thank you for your feedback, it's very helpful.
I have bumped the EG website to the latest git branch (Internal git branch, not OC's) tonight during maintenance (2:30am to 3:00am.. gotta love being a computer tech eh?

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Amoung the changes where a few adjustments to the footer. Mainly the copyright text has been massively shortend.
Additionally now has a facebook link aswell, with capacities to also handle twitter/google+ when configured in Admin Control Panel (can be enabled/disabled/link changed etc as you would expect from such type links)
This has also given me the opertunity to demonstrate the "news" ability so it no longer looks like a boring "welcome" message :-).
The original welcome message was edited on 04/07/13 to adjust it's text following the advise here.
As for the column links in footer, I'm currently looking into ways of either making them more efficent in some way. That is my next task, however I think for now the current set of links will suffice until I can create a better solution

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As for the cookies, it was a last minute decision as I had completely forgotton about it until 2 days before website was due to go live.. xD.
It is fully functional and disables/enables all of opencarts cookies. It's not perfect by far, but it's one of the most discrete and out of the way cookie notifications I've seen compared to some other websites which are in my personal opinion way too much "in your face" and annoying.
While EG does not set any tracking cookies (G analytics etc) at all, it's there as a "just in case" :-).
Thanks again,
Jake