Post
by williamjay » Sat May 26, 2012 8:41 am
OK, here it comes, straight-up and straight-over, as always. These are my initial observations and opinions.
Over-all, the use of highly contrasting color and tone is good, the site seems to be quite well structured as far as categories and product types, all of the links I tried actually took me to the expected places . . .
It's using a bit too much flashy blinking stuff, (it's everywhere and so gets you nowhere). That stuff gets ignored pretty quickly or the customer in this demographic may get over-whelmed and move on to an other site.
-> Shopping 'Cart' icon is a 'Bag', also most of your products are actually boxed => mixed messages.
-> Information List on the footer is way too long compared to the other lists => unbalanced look.
-> spacing between Panel on the left and Contents is too narrow => confusing to the eye
-> some Category Names are too long for nice display in the Panels => uncontrolled word wrap
-> on the Product pages, the tabs are stacked instead of tabbed => unorganized look and feel.
--> (and a long scroll away from the main info you want people to have easy access to)
-> Specials and Latest boxes across the bottom of Contents are only as wide as Contents => vacant real estate.
That was about an hour of looking around and writing this as I noticed these things and they are all, pretty much, theme related issues and so adjustable via the stylesheet.
-- - thanks for the opportunity to participate in y(our) ongoing success - --
