I am getting traffic...but no conversions? Please help! :)

We have been selling T-Shirts locally for some time now and are doing good, however we wanted to expand and start selling via the internet. I have a decent amount of experience with online businesses and online marketing, however I have a problem. I started advertising our site yesterday with Google Awords and I have got around 200 visitors yet we haven't sold a single item. I didn't expect sales to be great at first but I did atleast expect some sales...lol.

Our site is http://www.RushedTees.com

I am not 100% where I want to be with the site, however I thaught it would atleast convert some of the traffic into sales. All the traffic has been from google on highly targeted keywords promoting tshirts or some form there of.

I was expecting to see somewhere around 2.85% conversion ratio or about 1 in 35 visitors basically because this is what I have seen in the past. Industry statistics put clothing or apparel conversion ratios closer to 2% or 1 in 50. I know eveything varies by industry, site, marketing etc but I atleast like to go by these figures to some extent if for nothing but to get some kind of bearing or to set goals.



Here are some things I plan on fixing or addign to the site, and I can kind of see these as going against me right now.

1.) Customers can view the images of the designs but can not see the design on actual shirts, and therefore can not get the real in your face...this is how it will look feel that they probably like. I plan to get this fixed so that you will be able to see the image of the design, but will also be able to see the design on a tee shirt as well.

2.) Our items currently do not have enough detail in the discriptions, simply because we haven't got that far yet. I hoped we would make a few sales as is....which has not happened.

Am I missing something? Please look at the site, and tell me what you think. How can I improve the site and our conversion ratio? Is it the design? The wording? The feel? What? Try not to be to harsh.

In my opinion, you should improve website design and get reliable SEO agency who can optimize your website as per current SEO trends and help to get responsive design.

Best of luck!

First of all, relax. Expecting to get sales the first day you advertise isn't totally realistic. Online or offline, the basic rules of marketing still apply and most people need to see or here something 7 times before they take action. I think you jumped the gun on advertising and would focus on getting your site 100% ready before you do.

Secondly, you've made the mistakes I've seen over and over with a brick and mortar store going online. In a retail store, your products sell themselves because a potential customer can see, touch and feel them. There is at least a clerk to ask questions of there. Online, you have to give customers that same experience - make them "see" your products and fall in love with them. Give them someone to talk to when they have questions.

1. You need to tweak your design and write those descriptions. Giving customers tons of information is what is needed to get sales online. At least show a blank shirt so they can see what you are printing it on - right now, it's clueless. Print front or back of what? Size of what? No where do you even say it's a printed t-shirt on some of your product titles or descriptions. Are the designs screen printed? Photo transfer? What? What quality are the shirts? 100% cotton? Cotton/poly/spandex blend? What?

2. I would add a featured module to your storefront and add the designs you know from your retail shop are good sellers (be sure to put a map to your retail shop on your store too).

3. Where are you located? What country? What state? How does someone contact you with a question? All that should be right up front and not hidden behind a "contact us" link. And on that contact us page - no phone number? Most customers will not buy online if they cannot see a way to speak to a human being.

4. How much is shipping? How do you ship? How fast? All of this is vital info for buying online.

5. Instead of paying for advertising right now, I'd focus on finishing your site and seo. Get "T-Shirts" into your title tags, product names, etc. "Real Life" says nothing as a product title "Real Life full color printed T-Shirt" gives a lot more info. Add a good meta description that will make someone click on it in a search engine and you might get a sale.

Cross promote your b&m store and your online store - you have a perfect opportunity to do it.

I think @labeshops have a good point.
i see your contact page have a blank contact phone. if i'm a potential buyer, i'll look for the phone and email address that i can contact. in top navigation there's no contact or info about who you are.

And in terms and condition you put a blank page. in my site, the FAQ page is the most click button, since people want to know how who when where etc.... from what i learn from the book privacy, terms cond must be ready even before you create a website.