Importing Attributes Problems

We are using CSV Product Import and for some strange reason the darn thing does not want to assign attributes to products or bring through the small selection of images we have specified in the spreadsheet.

I was wondering if anyone else had this problem on importing?

Your help is appreciated with utmost respect

Here is the data we are using.

http://79.170.44.127/ref-papermoon.co.u ... tabase.csv

Here is the store front

http://79.170.44.127/ref-papermoon.co.uk/shop/