Ladybird Roses

Ladybird Roses are nationally accredited growers & distributors of Modern & Heritage rose plants & perennials supplying mail order roses and other plants Australia wide all year. We offer a wide selection of modern and heritage roses and over 20 years of experience in rose growing and cultivation and are only too happy to offer you free advice on rose cultivation. We can establish the right rose for your garden aspect and can propagate roses with any given bud wood from older roses in your garden.
Have a look at our site it is improving daily.

http://ladybirdroses.net/Roseshop/index ... ommon/home

Well, I think it's a good start, but it looks very unfinished. Your graphics especially need help, starting with your logo. Your background image would look a lot better fixed. The thumbnail images should be larger I think - you want the beauty of the rose to really speak to someone and for that, you need a bigger photo. A grid format would be a lot better for your category pages I think - let the beauty of the flowers be the focus.

You should redo the slideshow images - if you want to use it full width, create full width images. And you really should include the name of the rose variety in the image since if someone sees a rose they LOVE in the slideshow, they would WANT to know what it is.

You should also put right up front that you are in Australia - perhaps a subhead under your logo like "Modern & Heritage Roses & Perennials in Australia". If I were to visit and get excited about some of your varieties then have to go hunting to see where you are located and where you ship to, being in the US, I would then be upset I couldn't get them. The text you wrote in your post here would be a fairly good opening paragraph on your home page to let everyone know what your store is about.

How to contact you should also be right upfront - perhaps with your phone number in the header.

Your product names could be a lot more informative - "Restless" doesn't tell your shoppers (or search engines) anything.
"Restless Deep Red Climbing Australian Bred Rose" says a lot more to both.

Get rid of the ALL CAPS in your descriptions and the way too HUGE repeat of your product name in it. All caps have been proven hard to read. I'd spend some time writing really great descriptions - speak about the beauty of the flowers, their lovely scent, etc. Flowers (especially roses) are a romantic, beautiful luxury purchase and I don't feel like you are taking full advantage of that in graphics or copywriting (I might be a bit biased as my first job was for an agency that specialized in horticultural marketing so I've painted, written about, and designed items for many, many varieties of plants during my 13 years there).

I would also include a lot of information for growers - a blog about how to plant, care for, arrange cut flowers, etc, is a MUST for this type of shop.

A good start and I will look forward to seeing it develop further.

I think it needs a lot of work as already suggested. You might want to consider a tailored Florist eCommerce package instead such as Florist Window (http://www.floristwindow.com/Overview.aspx)