OpenCart Community

Hi,

We need a module that tracks order values in Adwords so we can see the ROI on specific keywords and campaings. To make this work, extra tags are needed in success.tpl. The value tag for total amount is:

var google_conversion_value = <total orderamount here>;

The hard part is that the order is already processed and that the cart is empty so the total order amount is empty.
We need a solution that works with all payment methods (bank transfer, Icepay / Ideal, Paypal)

Please let me know if you are interested. We can pay with paypal.

Thanks.
Rob

http://www.opencart.com/index.php?route ... order=DESC

There are already extensions that do that

That's correct but it only tracks the number of orders in Adwords, not the price per order. It tracks the price in Google Analytics but I am interested in Adwords ;-)

Then you just need to sync your analytics and Adwords accounts.

I can see all my Adwords conversion data including values.

It is correct that you see the values in Analytics when they are linked, but I don't think that you can see this data in Adwords. (Like: adword 'jewelry' has made 2 conversions of 10 dollar + total conversionvalue). The same for advertisements.

That's why it is interesting because you can see what word / advertisement is generating the most conversions / value.

Thanks.

Thanks for this topic,
anyway, no alternatives to the 35$ Google Analytics Ecommerce Tracking?

Thanks

anyled wrote:Hi,

We need a module that tracks order values in Adwords so we can see the ROI on specific keywords and campaings. To make this work, extra tags are needed in success.tpl. The value tag for total amount is:

var google_conversion_value = <total orderamount here>;

The hard part is that the order is already processed and that the cart is empty so the total order amount is empty.
We need a solution that works with all payment methods (bank transfer, Icepay / Ideal, Paypal)

Please let me know if you are interested. We can pay with paypal.

Thanks.
Rob

As ecoleman said, if you sync your adwords and analytics accounts you do receive the order totals in adwords when using my extension.

anyled, i'm afraid you are wrong. You might need to enable some columns in adwords to see this data but it is definitely there.

Some things that I have noticed though...
1. data seems to be a few days late in adwords so it isn't anywhere near real time.
2. the value that is submitted to adwords is the order total, this includes shipping and tax.

I think it would be better to have the value exclusive of tax as you don't receive this yourself.

What would you guys who want this feature prefer the value to contain?
I'm hopefully going to update my extension today so that this is included, need some feedback first though so fire away!