Feed Type for Shopping Cart Advertising

Hey there ive run into bit of a small issue, theres this site au.shopping.com and well they advertise products and such etc..

Im going to advertise on it and its asking me for a datafeed? Ive posted a screenshot of the Type of feeds im allowed to use.

Any thats the same or as Open Cart there? if not, Module for it? I couldnt find one? I have very little experience with shopping cart scripts im a "cms" person.

Thanks.