OpenCart Product Google Marketing Tools (1.5.x , 2.x & 3.x) Module
Posted: Wed Sep 28, 2022 5:16 pm
It makes it possible for e-commerce websites to set up their site for advertising campaigns. On the website, the admin can input the Google Tag, remarketing, conversion, and Facebook pixel tracking codes. The power of conversion rate optimization can be used by website owners who are serious about tracking their maximum sales through the Google and Facebook Ads platforms. By monitoring order conversion, new customer signup, landing on the product page, and other metrics, this module will assist a website in determining how well the advertisements are doing. Your website's traffic analysis and order conversion rate can be better measured as a result.
The website can be modified to use Facebook PIXEL code. Facebook advertising initiatives can be successful. It also supports multiple stores.
The Google Tag Manager code for the e-commerce website can be added by the admin using this module. This code will automatically be appended to the head. Simply copy the code from the Tag manager part of Google and paste it there. All of the website's pages will automatically have the code.
When a tag manager is not required or when the admin is preparing to use the Google UA or Google Analytics 4 code, it can be disabled.
Online store websites can also monitor orders with Google Analytics and AdWord. The conversion setting in the Analytic can be set by the admin.
This code will enable Google to obtain the order from your website when the Google Ad Campaign is configured for order conversion. Your advertising campaigns and Google Analytics will both display the order data.
It will significantly cut down on overall spending while enhancing the advertising effort. It's one of the crucial procedures Google recommends carrying out before launching a conversion ad on an e-commerce website.
Remarketing code is necessary to successfully manage advertising campaigns. Tracking users who only originate from Google ad campaigns is crucial. Consequently, that advertisement will be automatically optimized based on user behavior and traffic source.
You can insert both dynamic and conventional remarketing codes. Additionally, this code will be placed at the head of each website page.
The website's admin can set the product prefix and suffix to track only the products. From the setting, enable and disable this option.
The OpenCart Google marketing tool plugin makes it simple to monitor the performance of an e-commerce website.
It is possible to track the product's ID, model, and SKU in three different ways. Turn on Google Analytics' UA Code in the settings.
The domain URL can be entered by the admin. The items on the website will start to be tracked by Google Analytics. You may change the settings at any moment to enable or stop tracking. For the Facebook pixel code, a separate part has been provided. Both Facebook and Google are compatible with this module.
The Google marketing codes will now include the pixel code. The Facebook pixel will begin tracking visitors to your website. Additionally, expand your ad account's readership. It will provide you with the greatest results for Facebook lead or conversion ad campaigns.
There are built-in shortcodes with this plugin. On the settings page, you can find every shortcode.
These shortcodes are compatible with Facebook and Google tracking JS codes. The developer who adds the marketing tags to your website will have to do less work as a result.
With multi-store websites, this addon functions well. The administrator will be able to enter the code for each store independently.
The admin must choose the store name from the drop-down menu before configuring Google and Facebook tags. Each store will receive a unique set of tags for Facebook and Google. On your website, gauge the effectiveness of your marketing strategy. - quickly determine which of your advertising strategies is doing the best and improve those campaigns for improved outcomes. With this addition, you can carry out
Both OpenCart 2. x and 3. x versions support the OpenCart Google Remarketing Tool extension. The most recent version of this module, 18.104.22.168, has been tested. To ensure that the module satisfies the functional requirements, a unit test is run.
This module makes use of OCMOD. That indicates that after the extension is installed on your website, there won't be any core file changes or replacements. The website will automatically add each and every tag. Installation is simple. Use the extension installer provided by the admin to simply upload a module zip file. Refresh the modification. You're done now.
For further information, you can check our module through the link Official Website and OpenCart.Com