Hi all,
Here's the latest OC site we completed just a few days ago. Looking for a bit of feedback.
Link: http://tinyurl.com/mu9mnt5 (please do not post the actual link)
This may be more critical than you want, but my intention is to help you out - so please keep that in mind!
- You need some solid h1 text as far to the top as you can get, that spells out exactly what it is you do. "Hi, we're XXX and we sell XXX". This makes it nearly impossible for ADD Andy to look at your site for 5 seconds and not know what you do. Otherwise, ADD Andy will forget why he even came to your site and leave. ADD Andy is a shit head, and represents probably 20% of your traffic. That bounce rate you have? That's him.
- The slider is disproportionately large compared to the text inside. Either make the slider shorter or add more text with each slide.
- Even though you sell cockroaches, having a slider with a ton of them...em...I really just don't think it's such a great idea.
- Text wall under the slider. I immediately skimmed over it. Make the font bigger, add more line-height, and break it up with some pictures. You'll probably still need to move 1/2 of it somewhere else. Just too much in one shot.
- I might break up the "quality live insects" section to show just 4 products, and then put another module somewhere further down after some more content with 4 more, etc.
- Footer is excellent.
- Font & Color choice is excellent.
- I would consider adding a blog and then having a feed from that somewhere on the home page / footer. New, fresh content is important for SEO. Long term, a blog is the easiest way to do that. I would also consider expanding your facebook box to include recent posts as another way to do that.
- You need customer testimonials somewhere on the home page. "Hi, I'm Jimbo Slice and I love XXX company cockroaches", with 5/5 stars. Add that in a slider with a few of them and a neat transition.
That's certainly enough to put you in the right direction, and I hope that it's helpful.
- You need some solid h1 text as far to the top as you can get, that spells out exactly what it is you do. "Hi, we're XXX and we sell XXX". This makes it nearly impossible for ADD Andy to look at your site for 5 seconds and not know what you do. Otherwise, ADD Andy will forget why he even came to your site and leave. ADD Andy is a shit head, and represents probably 20% of your traffic. That bounce rate you have? That's him.
- The slider is disproportionately large compared to the text inside. Either make the slider shorter or add more text with each slide.
- Even though you sell cockroaches, having a slider with a ton of them...em...I really just don't think it's such a great idea.
- Text wall under the slider. I immediately skimmed over it. Make the font bigger, add more line-height, and break it up with some pictures. You'll probably still need to move 1/2 of it somewhere else. Just too much in one shot.
- I might break up the "quality live insects" section to show just 4 products, and then put another module somewhere further down after some more content with 4 more, etc.
- Footer is excellent.
- Font & Color choice is excellent.
- I would consider adding a blog and then having a feed from that somewhere on the home page / footer. New, fresh content is important for SEO. Long term, a blog is the easiest way to do that. I would also consider expanding your facebook box to include recent posts as another way to do that.
- You need customer testimonials somewhere on the home page. "Hi, I'm Jimbo Slice and I love XXX company cockroaches", with 5/5 stars. Add that in a slider with a few of them and a neat transition.
That's certainly enough to put you in the right direction, and I hope that it's helpful.
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Disgusting products but great shop design.
The slider is a little bit enormous imo.
Photos are good quality (more disgusting
)
Grats !
The slider is a little bit enormous imo.
Photos are good quality (more disgusting
)Grats !
Canadian online shop for French Marseille soaps, fine lavender products, home linen
www.comptoirdeprovence.ca
Okay, I'll bite, how are the artificial plants edible, why would we pay $110 to $500 for an edible lizard, and where are scarab grubs, large maggots, and caterpillars that would add substance to a decent sandwich? We read the Welcome and find that, phooey, they are pretties, pets, and pet foods. Foiled, again, still hungry.
There is no "wall" of text, the text is short and to the point for visitors who are not casual visitors anyway. One wonders what some people would do to a newspaper or book. There is, actually, every reason to scare away people who can't think past eyeball and sound tidbits that would still have been too long for Calvin Coolidge, when feeding and otherwise caring for $110 to $500 lizards is at hand. Many visitors will arrive owing to the domain name, and will promptly leave. If those are too hurried or impatient to take in what you plainly do, then putting very first your 35 years and recent 13 years of providing for care and feeding of reptiles won't improve upon saving bandwidth when they leave already confused and bored. (A cub reporter told President Coolidge that her Editor had bet her she couldn't get him to say three words; back came typical Coolidge, "You lose.") "This website will also provide" should not be repeated, and is a bit stiff anyway ("we" works well, it's not passive or impersonal). Dashes should be emdashes (typesetters' dashes), not endashes (typesetters' hyphens). A subtle tipoff to your and your customers' vintages, interests, and more arises in one word: Australasian.
There is a welcome large dose of "eye candy" right below the header and menu. Decreasing height of the initial white header will bring more of the image into view on prevalent laptop machines, where the width goes to 1280 and more. The texts for the images are amply long enough, they are sensible rubrics for clickable content. However, the prevalence of "now available" and "now in stock" is actually counterproductive (after 35 and recently 13 years, you have them, or have them back, what happened?). The images are nicely shot and nicely show that you don't ship onesies for large lizards that won't eat just onesies. Customers will be amply accustomed to seeing the livestock, but not to seeing it that impressively well shot. Well done.
The rows of products (4-up at 1280) should have enlarged thumbnails, the white between them and the onHover border is wasted space (some margin for elegance is one thing, too much is wastage, just as in print).
Font is too thin, needs increase in size, preferably uniform 16px througout, for legibility. Contrast is okay except where text (as in links) is not dark enough color for thin lines against the background. Contrast in footer accordingly is inadequate. The filiform cockroach antenna font isn't attractive, isn't practical.
The onHover yellow picture frames don't work well against white, ditto the "look" buttons on the images, darken the yellow.
A blog can be advantageous in generating unique content and visible changes, provided that you don't let it go stale. Testimonials turn some of us off. They speak to what is already self-evident if you've been at it 13 years, and are statistically called sampling error in the first place. Now, if you had lizards' own testimonials, tongue in cheek, that would perhaps draw attention.
Overall, very nicely done, as-is, but in need of immediate legibility of texts and links. As you proceed, check it out on desktops with CRTs and 1024 as well as on laptops with LCDs and 1280. There will be differences between those and variations among each. Some of those will surprise or jolt you.
There is no "wall" of text, the text is short and to the point for visitors who are not casual visitors anyway. One wonders what some people would do to a newspaper or book. There is, actually, every reason to scare away people who can't think past eyeball and sound tidbits that would still have been too long for Calvin Coolidge, when feeding and otherwise caring for $110 to $500 lizards is at hand. Many visitors will arrive owing to the domain name, and will promptly leave. If those are too hurried or impatient to take in what you plainly do, then putting very first your 35 years and recent 13 years of providing for care and feeding of reptiles won't improve upon saving bandwidth when they leave already confused and bored. (A cub reporter told President Coolidge that her Editor had bet her she couldn't get him to say three words; back came typical Coolidge, "You lose.") "This website will also provide" should not be repeated, and is a bit stiff anyway ("we" works well, it's not passive or impersonal). Dashes should be emdashes (typesetters' dashes), not endashes (typesetters' hyphens). A subtle tipoff to your and your customers' vintages, interests, and more arises in one word: Australasian.
There is a welcome large dose of "eye candy" right below the header and menu. Decreasing height of the initial white header will bring more of the image into view on prevalent laptop machines, where the width goes to 1280 and more. The texts for the images are amply long enough, they are sensible rubrics for clickable content. However, the prevalence of "now available" and "now in stock" is actually counterproductive (after 35 and recently 13 years, you have them, or have them back, what happened?). The images are nicely shot and nicely show that you don't ship onesies for large lizards that won't eat just onesies. Customers will be amply accustomed to seeing the livestock, but not to seeing it that impressively well shot. Well done.
The rows of products (4-up at 1280) should have enlarged thumbnails, the white between them and the onHover border is wasted space (some margin for elegance is one thing, too much is wastage, just as in print).
Font is too thin, needs increase in size, preferably uniform 16px througout, for legibility. Contrast is okay except where text (as in links) is not dark enough color for thin lines against the background. Contrast in footer accordingly is inadequate. The filiform cockroach antenna font isn't attractive, isn't practical.
The onHover yellow picture frames don't work well against white, ditto the "look" buttons on the images, darken the yellow.
A blog can be advantageous in generating unique content and visible changes, provided that you don't let it go stale. Testimonials turn some of us off. They speak to what is already self-evident if you've been at it 13 years, and are statistically called sampling error in the first place. Now, if you had lizards' own testimonials, tongue in cheek, that would perhaps draw attention.
Overall, very nicely done, as-is, but in need of immediate legibility of texts and links. As you proceed, check it out on desktops with CRTs and 1024 as well as on laptops with LCDs and 1280. There will be differences between those and variations among each. Some of those will surprise or jolt you.
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