Do many customers use guest checkout?

Qphoria wrote:
....It would be more like
1. Click Checkout
2. Enter Address or login on same page for existing accounts - No Account success page (as it is moot)
3. Choose Shipping
4. Choose Payment
5. Confirm
6. Success with optional password fields for "Save time on your next visit. Create an account by entering a password"

I'm sure its too late for any suggestions in this regard, but wouldn't it be better to make the checkout process properly customisable. If you look at Spree or Drupal 7 Commerce the whole check out process can be easily reordered / tweaked.

If this isn't possible, my suggestion would be as per your preferred method but I would combine the address and shipping option into one step. It would also be nice to have a 'shipping estimate' tool on the shopping cart page (or at the very least a text field saying shipping from: £...).

Actually having required fields editable would be sweet too!

The perfect checkout for 90% of users:

- Click 'Checkout'

- Page 1: Enter voucher, (If customer is an account holder, enter Email/ password - no need for confirmation as Ajax can handle this via pre-filled data entry), Enter Name, Enter Email, Enter Billing Address, (Shipping address pre-selected), Enter Shipping method, Confirm 'Terms & conditions', click 'Review order'

- Page 2: View order summary, choose payment method, click 'Make payment'.

- Page 3: Payment confirmation. Confirmation message reads "Would you like to create an account? (so you can track your order and enable express checkout on future purchases?)

hmmm, can we get it down to 2 steps?