So I requested support from Google adwords team, and their integration team called me up. You can follow the following steps to have adwords conversion tracking added for your site. It is as easy and similar as integrating Google analytics code. Also, it is provided by Google themselves, and has been working like a charm for me.
1. Get the conversion code which should look like the following:
Code: Select all
<!-- Google Code for Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "K4nGDFGS6xWMQAsaa2AM";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1234567890/?label=K4nGDFGS6xWMQAsaa2AM&guid=ON&script=0"/>
</div>
</noscript>
3. Scroll down to Google Analytics section. (Yes, you read that correct - the Analytics section)
4. Copy the following line from the above code:
Code: Select all
src="//www.googleadservices.com/pagead/conversion/1234567890/?label=K4nGDFGS6xWMQAsaa2AM&guid=ON&script=0
Code: Select all
<script type="text/javascript">
setTimeout(function(){
if(window.location.href.indexOf('route=checkout/success')>-1){
(new(Image)).src="//www.googleadservices.com/pagead/conversion/1234567890/?label=K4nGDFGS6xWMQAsaa2AM&guid=ON&script=0";
}
}, 1000);
</script>
That's it. You can check functioning of the same using google tag manager extension in Chrome, or Tools > Conversions in the adwords dashboard.