just looking at the demo, i noticed in a product you can select additional attributes for that product such as Color and Size.
In theory, how hard would it be to create some sort of system, where by if you have:
Product X, in 3 Colors, Blue, Green Red.
By Default when you select the product to view its details it shows it in red. Then when you select a different color, say blue, have it actively change that product to the blue photo so you can see the difference without having to change screens.. i dont know perhaps some ajax or something ??
Reason i ask, we have a product we would like to sell online, which is identicle but comes in multiple colours, so rather then having 10 images of all the colors or a seperate page with 10 images or whatever, it can be kept to the same page with the big dirty order button

Cheers
Ren