Post by R3aver » Mon Feb 04, 2013 1:10 am

Hi,

I have a site with laptop stickers, car stickers, wall stickers.
How should I name my products in order to obtain a better position in google?
For example, at this moment, for a wall-sticker with cats the url is: wall-stickers/animals/cats and the title is "Sticker Cats - wall-stickers - vinyl wall decal" and as for the product tag i have: "cats".
Should I rename the category from "animals" to "animals wall stickers"and the url from "cats" to "cats-wall-sticker", and as for the product tag should i add "wall-stickers, vinyl wall decal" to all my wall-stickers products or is enough to name exactly what it represents?

Thank you very much in advance!

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Post by victorj » Mon Feb 04, 2013 6:21 am

You should set seo keywords to those words that are typed into google when a google search is done.

Basicly your idea what the best search term are, are not always the search terms used on the internet when people search for your products.

now well how to go and tackle this.

make a google acount and go to google webmasters tools.
here you will have to look but search for adwords ( the program where you can advertise your site in google)
make a account (not to advertise but just to have the account)

in your account you will find a tab where you can do analasys on typed search phrases.
input the search words you expect and see what the search volume is there is also a option for suggested words.

Now you can find most typed search words for your kind of products.
use these to optimise your categorie names product names and product descriptions.

regularie check back and you will see that number change so anticipate on that.

PS it might take you some effort to find what i explained but i do this on a daily base but always in the dutch language so no idea how it is named in google in your native tongue

Koeltechnische deurrubbers eenvoudig online op maat bestellen.
Alle niet stekplichtige onderdelen zoals scharnieren, sloten, randverwarming en verlichting voor alle typen koelingen en vriezers.
https://koelcel-onderdelen.com

Koeltechnische deurrubbers eenvoudig online op maat bestellen.
Eigen productie en snelle levering.
https://123-deurrubbers.com


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Post by justcurious » Mon Feb 04, 2013 6:47 am

The page title is generally accepted as being one of the most important elements of SEO, although headings, links, urls, bold text and content generally all play a part in getting good results in Google. For this reason, I would say that your category pages are probably more important than individual product pages for seo because they contain a lot of links that are keyword rich (at least they do if you make sure that each of your product titles are also keyword rich).

Although I personally think that grid view is much more attractive, List view includes snippets from each of your products (which Google will see, of course), so I would always recommend NOT changing the opencart default from list to grid view.

I would also recommend including relevant keywords in the first few words of each product description. For example:

Product Title: Cats Sticker - Wall Stickers - vinyl wall decal

Product description: This vinyl cats wall sticker depicts a variety of different cats from ginger Tom to tabby . . .

This way, you have cats sticker as a link, with vinyl cats wall sticker as a supporting keyword within the content that appears in the snippet on the category page. This is duplicated for each product in any particular category and consequently your category pages become those most densely populated with keywords.

In terms of keywords, think about the search terms your customers are likely to use for your products. For me, I would search for a cats sticker, rather than a wall, laptop or car sticker, so I would probably keep your category structure as it is. But I would include the word stickers in the category title - Wall Stickers -> Animal Stickers -> Cat Stickers. This way your page titles (probably the most important element in SEO) will be spot on. Do make sure, though, that your cats sticker product is linked to Wall Stickers, Animal Stickers, and Cat Stickers.

Good luck with it

Kind regards

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Post by R3aver » Mon Feb 04, 2013 7:22 pm

Hi and thank you very much for you replies,
So:
1. For cateogories.
I add "wall-sticker" to category names, but as for the category url, i leave it "animals" or "animals-wall-sticker" and for the product tag?
2. For products:
I tend to name "cats wall sticker" and not only "cats sticker" because i have also "cats laptop sticker" and "cats car sticker".
- Product Title: Cats Sticker - Wall Stickers - vinyl wall decal
- Product name (which appear in list of category page) : "Cats wall sticker". Should i alternate in front of the product name the syntax "wall-sticker" with "vinyl wall decal" or other usual searched syntax for not having all the category page full of "wall sticker" word only?
- Product description: example.. :This vinyl cats wall sticker depicts a variety of different cats from ginger Tom to tabby . . .
- Url: now i have "cats", i change to wall-sticker-cats or should i add also wall-sticker-cats-vinyl-decals and if i change it i should make a 301 redirect, don't I?

Best regards,

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Post by justcurious » Tue Feb 05, 2013 1:37 am

If I search for "cats sticker" I'm likely to get the cats sticker category page which displays a list of cat stickers. If I search for "animal sticker", I'll probably get the animals category page which will display a list of animal stickers which include cats.

So:
1. URL should be the same as the category name - wall-stickers, animal-stickers, or cats-stickers. For the cats category, this will appear as wall-stickers/animal-stickers/cats-stickers, for animals it would be wall-stickers/animals-stickers as opencart adds on the SEO URL for each subcategory.

2. Sorry, I got mixed up between product name and title. Set the URL to be the same as name. Yes, randomly add in vinyl, and wall sticker/car sticker etc to both name and description. The page title should reflect the product name. Realistically, an individual product is only likely to appear in search results if someone searches for the specific item name, so probably less important than your category page titles.

There are a number of SEO URL generating extensions available in the extensions store which will make the job less onerous for you

Google Product Feed - Get your products into Google Shopping. Includes a bulk update facility.
Backup Pro - Backup (on demand or scheduled), Restore and Clone your store.
Freestyle Box - Add multiple information boxes on multiple pages of your store. Includes optional "Code Mode".
View my other extensions


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Post by R3aver » Tue Feb 05, 2013 1:48 am

Thank you very much for your time!

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