Google AdWords Conversion Tracking code

storm-cloud wrote:Avvici,

This was my thought as to the solution for this also (inserting the tracking code into catalog/view/theme/*/common/success.tpl).

However, recently I have noticed some discrepancies with the reporting statistics. I have now just realised that the success page can be loaded for more than just completing checkout. For example, after a message is submitted through the contact form. I would guess that there a few more occasions when this page is loaded also?

This would cause problems in that if a visitor still has an active cookie after being referred by AdWords, they then fill out a contact form (or other "successful" activities) and this would count as a conversion.

Is there any way to have this script load only after checkout? Perhaps in a controller file?

Here is an example of the required script...

Code: Select all

<!-- Google Code for Purchase Conversion Page -->
  <script type="text/javascript"> 
  /* <![CDATA[ */
  var google_conversion_id = 1234567890;
  var google_conversion_language = "en_US";
  var google_conversion_format = "1";
  var google_conversion_color = "666666";
  var google_conversion_label = "Purchase";
  if (10.0) {
  var google_conversion_value = 10.0
  }
  /* ]]> */ 
  </script>
  <script type="text/javascript" 
  src="http://www.googleadservices.com/pagead/
  conversion.js">
  </script>
  <noscript>
  <img height=1 width=1 border=0 
  src="http://www.googleadservices.com/pagead/
  conversion/1234567890/
  ?value=10.0&label=Purchase&script=0">
  </noscript>

avvici wrote:

storm-cloud wrote:Avvici,

This was my thought as to the solution for this also (inserting the tracking code into catalog/view/theme/*/common/success.tpl).

No, you are correct. I forgot about that ! Just duplicate success.tpl and rename it to something like "succcess_one.tpl", and alter the control file to call it. That will fix your issue.

storm-cloud wrote:I finally worked out a solution for this.

In the file catalog/view/theme/*/template/common/success.tpl

I simply wrapped the respective tracking code with a PHP if statement...

Code: Select all

<?php if (isset($this->request->get['route']) && $this->request->get['route'] == 'checkout/success') { ?>

<!-- tracking code goes here -->

<?php } ?>

aals, if you would like to track account creation you would need to change this to...

Code: Select all

<?php if (isset($this->request->get['route']) && $this->request->get['route'] == 'account/success') { ?>

<!-- tracking code goes here -->

<?php } ?>

This can be applied to any success page by changing the route above. This way, the tracking code will only appear when the specified route is triggered avoiding any false conversion reporting.

Does this code: work with 1.5.3? Just checking since this thread is from 2012.

    <file name="catalog/view/theme/default/template/common/success.tpl">
        <operation>
            <search position="before"><![CDATA[<?php echo $footer; ?>]]></search>
            <add><![CDATA[
                    <?php if (isset($this->request->get['route']) && $this->request->get['route'] == 'checkout/success') { ?>
                        <!-- tracking code goes here -->
                    <?php } ?>
                ]]></add>
        </operation>
    </file>

storm-cloud wrote:I finally worked out a solution for this.

In the file catalog/view/theme/*/template/common/success.tpl......

......This can be applied to any success page by changing the route above. This way, the tracking code will only appear when the specified route is triggered avoiding any false conversion reporting.