How does the URL structure affect SEO
Posted: Sun May 07, 2017 8:34 pm
My Opencart store has an extension, which simplifies (cut names to categories from the URL structure). For example, a product page is placed under a subcategory, which resides under a main category, so the URL structure will become https://Domen.no/main category/subcategory/product, when Extension is turned off. This full URL structure will become: https://domen.no/prduct, if Extension is running. It also simplifies the URLs of subcategories: https://domen.no/subcategory, if you click on a subcategory.
I have read that the URL structure plays an important role in SEO. Now it is my question that the URLs for products can become unhealthy to SEO, when they donn't have categories in theirs URL structure? I use SEMrush as SEO tool. It reports "Fix keyword cannibalization: There are other pages on your website that are competing against the current one for the top position in search results for your target keywords." I see that some product pages are palced in the list of search results closely below theirs category page, which should be much more important than product pages. so I suspect that this URL structure whitout categories may be the reasons for this keyword cannibalization between the product pages and the category page. Perhaps this close competition situation between the pages of the same sentence leads to that Google will NOT give better rankings to the current category page. Has someone any idea?
I have read that the URL structure plays an important role in SEO. Now it is my question that the URLs for products can become unhealthy to SEO, when they donn't have categories in theirs URL structure? I use SEMrush as SEO tool. It reports "Fix keyword cannibalization: There are other pages on your website that are competing against the current one for the top position in search results for your target keywords." I see that some product pages are palced in the list of search results closely below theirs category page, which should be much more important than product pages. so I suspect that this URL structure whitout categories may be the reasons for this keyword cannibalization between the product pages and the category page. Perhaps this close competition situation between the pages of the same sentence leads to that Google will NOT give better rankings to the current category page. Has someone any idea?