Trademarks as such involve further considerations than do logos as such. The logo draws attention but instantly to its apparent attempt to suggest glints of illumination from metal. The text is too thin-lined for that at the magnification seen. Solid face would improve its instant impression, without that distraction and diversion to wondering who thought that was a good idea at the time. You can have alternates to suit reduction or contexts requiring complete legibility.
You might consider adding 'featured' item thumbnails on the homepage to display your wears from the first instance and I would suggest adding a touch more colour or texture. Some of your banners show very colourful footwear but I get a cold feeling from the website itself (white and ice blue).
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