Excellent articles. Thank you for the links! I recognised the $300m button
Xsecrets wrote:wow sooskriszta I'm glad not everyone agrees with your design views...
Xsecrets, whatever gave you that idea? Jacob Nielsen actually says long pages/scrolling is better than several fragments for most applications.
In the article shared by Moggin, the same Jacob Nielsen says people don't read on the internet. This has nothing to do with the length of the page
Bet you actually didn't follow the link to actually read the article because it says
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People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.
Absolutely NOTHING to do with page length...
The implication for the products pages is that people will probably skip over a lot of the description and the reviews...just skimming through it....and that's fine.....
Have you set up the AB test using Google Website Optimizer or are you still self-referencing usability? (I don't like it so I am sure my customers will buy less...)
Xsecrets wrote:... we would all have carpel tunnel in our scroll fingers.
You mean carpAl tunnel syndrome?
You can't get it from scrolling. As for RSI's in general, you'd sonner get them from clicking than from scrolling
I know that was said with a hint of sarcasm, but I had to be a dork about it...
Xsecrets wrote:You must be the one behind the thinking of all the herbal supplement sites. They all want you to wear out your scroll wheel before you can even get a chance to buy anything.
Not quite sure what type of sites you are talking about. But I am guessing these are the ones that have a whole site's worth of content on one page. Yeah, fun!
A key difference though, is that in my design, the user doesn't NEED to scroll below the fold. All the important stuff - product name, image, rating, "Add to cart button" and description are above the fold