Post by lovol3 » Sat Jun 18, 2022 5:47 pm

Hi all.

This is not a technical question, doesn't apply to any specific version of OC. Applies to any e-commerce, doesn't need OC. But....

What is the best tip/simple thing you did/do to increase sales?

I'll start us off.


Email followups.. you bought X, you should try Y with that
.

I added email followups when customers bought specific items in a category, they got a specific recommendation for what else goes well with that. Sales directly from this alone account for 5% of revenue, sometimes way more in a month, one month was 19%!

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Post by johnp » Sat Jun 18, 2022 8:53 pm

I find a lot of sales come in from newsletter marketing. Build your site mailing list as large as you can and send out regular newsletter with offers and discounts etc. To keep the value of the brand up you can sell low value items through the newsletters you would not necessarily want showing on the site. Read the market. If the average spend of the customer is say £25 then create a product or package that fits that price. Reading the market and adapting to it is a valuable skill.

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Post by lovol3 » Sat Jun 18, 2022 10:01 pm

johnp wrote:
Sat Jun 18, 2022 8:53 pm
I find a lot of sales come in from newsletter marketing. Build your site mailing list as large as you can and send out regular newsletter with offers and discounts etc. To keep the value of the brand up you can sell low value items through the newsletters you would not necessarily want showing on the site. Read the market. If the average spend of the customer is say £25 then create a product or package that fits that price. Reading the market and adapting to it is a valuable skill.
Thank you, that's a great idea. You're right there are things I've thought of in the past but didn't want it on the site distracting/confusing our customers.

Also what's great tip about pricing it to match what people are willing to spend.

I track the average order value and cart items in my non OC dashboard.

Thank you.

Would be great to hear what others do/put.

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