why? cuz for ease of promotion, you would say www.mysite.com/freeshipping, but for visual clarity and perhaps seo (not sure on this) you would make it www.mysite.com/free-shipping
also, what if you placed adwords that said www.mysite.com/free-shipping but these redirected to www.mysite.com/freeshipping? would goog view this as a not-nice redirect?
if the content is strictly promoted by web then hyphenation is fine but if you also would like other ads like radio then do you say in the radio ad 'www.mysite.com/free(hyphen)shipping....don't forget the hyphen"?
how do you approach things and what is your experience with google?
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