I have used some of the free themes too (also customized) including bloody-black and dashing.
I probably will fancy things up after I get all my stores online - have 10 of the new ones to do then the 4 that are still running my old cart software switched over - and most of the about 50,000 products I need to add done. My main goal right now is to have everything functional, then seo, then fancy.
The Business of Ecommerce on G+
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One of the biggest issue that i face is the load time, anyother themes used on websites make it really heavy , i would recommend check the page weight before finalize the kind of theme you want because it will hinder your Search Results,
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